Encore Resort Homes at Reunion was recently featured in the Orlando Sentinel cover story looking at the growing number of international buyers entering the Central Florida vacation home market and how developers and brokers are tapping into foreign markets.
The number of international buyers purchasing vacation-rental homes continues to increase in Central Florida, despite Brazil’s market cooling off. As a result of a strengthening American economy and political turmoil there, the uptick in other markets is offsetting any slowdown.”Orlando really has become international,” said Lauren Arcaro, director of sales and marketing to Encore Resort Homes. “To me it’s almost like Miami now.”
Encore Resort Homes, developed by Florida-based Encore Capital Management, features luxury homes that start in the mid $300,000’s with square footage from 2,500 to more than 6,400. Arcaro said 300 of the development’s 742 homes have been sold. The first home opened in January.
What’s interesting to Arcaro and other vacation-rental home property managers in the region is where buyers are hailing from. For Encore, the breakdown is this: 35 percent Brazilian, 30 percent from the United States, 10 percent from Canada, 7 percent from China, 7 percent from the Middle East, and 7 percent from elsewhere in Latin America. The remaining 4 percent are from around the world.
A year after increasing Encore’s international marketing push, Encore leaders are starting to see a return on that effort. In April, Encore leaders sold 25 homes, up from their average of 15 homes sold in a month, said Arcaro.
Read the full article here: http://www.orlandosentinel.com/business/tourism/os-vacation-rental-homes-international-sales-20160511-story.html